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Media Advertising



   

As we noted in Media Advertising Campaign ,selection of the media outlet through which an ad will be presented has important implications for the success of a promotion. Each outlet possesses unique characteristics though not all outlet are equally effective for all advertisers. Thus, choosing the right media can be a time consuming process requiring the marketer to balance the pros and cons of each option.

A Highly Receptive Audience

While just a few years ago marketers needed to be aware of only a few media outlets, today’s marketers must be well-versed in a wide range of media options. The reason for the growing number of media outlets lies with advances in communication technology, in particular, the Internet.

Advertising gets to people through different forms of communication. Newspapers, magazines and direct mail belong to print media. TV, radio and the Internet are among the most important electronic media.

Do ads on social Web sites work? With media advertising set to hit revenues of money in Delhi this year according to eMarketer, marketers are betting on it. But, they also want metrics that go beyond tracking clicks, likes and retweets, including more qualitative measurement to better explain the return on investment (ROI), such as how a specific social channel influenced a purchase online or in-store.

If you, or your company, have been thinking of increasing your reach and bottom line, we would like to associate with you.

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