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Online Advertising



   

Online Advertising is a broad term used to describe the paid advertising that publishers put on their websites to enable them to provide you content and services for free. But what most people hear about is a specific type of online advertising that is tailored to your likely interests by companies promoting their products or services.

A Highly Receptive Audience

Interest-Based Advertising helps support sites you visit so that you can enjoy free content from news to sports scores to recipes. At the same time, Interest-Based Advertising helps advertisers reach the right people for their product/services.

Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked.

Online advertising is a broad category of advertising that can include search engine marketing (SEM), search engine optimization (SEO), email marketing, local online advertising, online video marketing, banner advertising, social media optimization (SMO) strategies and other forms of online outreach.

If you, or your company, have been thinking of increasing your reach and bottom line, we would like to associate with you.

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